About us

WHO WE ARE

Claire Henocque has been working as a booking agent since 2004.

After a few years working in the records (BMG, Nocturne), medias (MCM TV) and festivals (festival d’Ile de France) industries, she started her career as a booking agent at Azimuth Productions where she had been working alongside Bernard Batzen, former manager of Mano Negra and Artistic Director at Le Printemps de Bourges and Reed Midem. At that time, she was in charge of world music artists’ roster, including Ojos de Brujo, Amparanoia, Gabriel Rios, Buika, Akli D, Dobacaracol, Fania…

In 2008, she was recruited to be the head of the booking and promotion department at Mediacom Tour and for almost 7 years she was in charge of European bookings for reggae and “world music” headliners such as Alpha Blondy, Toots and The Maytals, Stephen Marley, Julian Marley, Staff Benda Bilili, Israel Vibration, Max Romeo, The Gladiators, Lee Scratch Perry, Capleton, Beenie Man, Bunny Wailer, Linton Kwesi Johnson, Tarrus Riley, etc.

Those ten years of professional experience of international booking allowed her to found Tour Makers in 2014 with the objective to work with French and international artists at the European level.


 

OUR STRATEGY

 

Tour Makers takes a strategic and global approach towards sustainable success for the Artists we are working with in Europe.

Our approach is to work with the Artists’ producers, managers and international agents to provide the best service for European bookings and achieve great results for the Artist. Considering the financial difficulties our sector is facing, we think it is very important to increase the value of every trip to Europe by coherent and well-supplied tour schedules.

We are dedicated to deliver the best tour schedules for Artists at the European level, providing coherent routing and gigs in every territory thanks to strong relationships with agents, festivals and venues all over Europe, including The UK.

Mostly dedicated to the “World” music – from African, Reggae, R&B, Hip Hop, Funk, Spanish, Cuban, South American etc – our ambition is to build the best visibility in Europe for the artists we are working for, alongside the best profitability.

Our hallmark characteristic is our ability to book Europe-wide tours, rather than territorial ones, enabling the Artists’ managers to get the best and profitable schedules for their Artists, when they decide to develop the European market.

Beyond that booking service, we are able to provide a production service, assisting the Artists’ managements in taxes exemptions, visas and work permits applications, transportation and accommodation during the stay in Europe, tour bus and backline rental, etc.

We can also propose a promotion service, by arranging PR services recruitment and publicity releases in every European country, and we can put our clients in touch with labels and records companies in Europe if necessary.

And last but not least, we are able to promote gigs in Paris, where we are based.